Marketing & Membership Coordinator
AIA Wisconsin
2026 - Present
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Promoted statewide events and programs through coordinated marketing campaigns, increasing event attendance by 20%.
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Managed LinkedIn and Meta content and calendar, driving 25% growth in engagement and consistentaudience interaction.
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Developed email campaigns and newsletters, improving open rates and boosting member participation by 15%.
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Collected and leveraged member stories for marketing initiatives, strengthening retention and community engagement.
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Maintained website content and ensured consistent organizational messaging across digital platforms.
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Managed membership data across Fonteva and ToucanTech, improving data accuracy and supporting outreach and onboarding efforts.
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Coordinated event registration and member communications while responding to inquiries, enhancing overall member experience and satisfaction.
Marketing Assistant
Madison School & Community Recreation (MSCR)
2025 - 2026
• Contributed to the development and execution of marketing strategies and initiatives, including social media campaigns that boosted engagement by 25%.
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Produced over 100 high-quality photos and videos, boosting engagement for MSCR programs in Madison through compelling digital storytelling.
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Developed and executed a strategic social media posting schedule across multiple platforms, resulting in a 30% increase in engagement and a consistent weekly presence for optimal audience connection.
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Analyzed social media metrics for brand awareness campaigns, uncovering insights that led to a 15% increase in engagement and pinpointed key areas for ongoing improvement.
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Implemented targeted social media strategies that boosted follower growth by 30% and increased audience interaction by 50%.
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Cultivated vibrant relationships with followers by actively engaging with user comments and messages, enhancing overall community satisfaction and increasing follower engagement.